Tribal Fusion is one
of the biggest and oldest online advertising networks in the world. Tribal
Fusion pays its publishers on CPM ( Cost per 1000 impressions) basis. Tribal
Fusion is the hardest advertising network when it comes to the review of
publisher sites.
TribalFusion for Publishers has been compared with GoogleAdsense by many people, and probably still will be compared in near future as
well.
Tribalfusion, which did opened
its doors way back in 2001 (more than 10 years ago), has now turned into
a much valued & reputed ad-network, both for Advertisers and Publishers
around the world. Tribalfusion’s Publisher policies such as “placing ads Above the
fold” and “1 impression per page per unit” makes this ad-agency the best choice
for an Advertiser looking to run CPM campaigns.
TribalFusion looks like a big deal
and i have seen many big websites using them. But their publisher criteria
looks way too high to reach because their first point says the site must have
minimum 500,000 unique users per month.
TribalFusion also has a well structured
algorithm to handle impression fraud. That is to say, When a publisher views
his own site, after about 5 pageviews, the system starts to show backup ads, so
you won’t confront any impressions fraud. They understand that you have to view
your site constantly
The publisher site must comply with the following company requirements :
1. The
site must attract 500,000 unique visitors per month to sign
up for Tribal Fusion.
2. The site must have professional look.
3. Tribal Fusion won’t allow sites hosted on free
blogging platforms.
4. Tribal fusion is very particular about quality of the
sites. It would be good if the site content is fresh, unique and updated.
5. The site must have its own user privacy policy.
6. Tribal Fusion won’t allow sites which contain illicit
content.
Tribal Fusion serves different ad formats like banners,
leaderboard, pop under, skyscraper, rectangle, interstitial, floating, video
and audio ads. Tribal Fusion pays 55% of their revenue to its publishers.
Tribal Fusion deals with a lot of website categories like business, news,
health, entertainment, information technology and many more.
Payment
Tribal Fusion publishers get paid on Net 45 (45 days)
basis via check. The threshold amount is $50.
Pros
1. Tribal Fusion Publishers can customize the ads
according to their needs.
2. The CPM rates Of the Tribal Fusion are high in the
market.
3. Tribal Fusion has an excellent support team.
4. Highly targeted ads.
5. The minimum payout of Tribal Fusion is low when
compared to adsense.
6. Publishers can run Tribal fusion ads along with other
network ads.
Cons
1. Small Publishers and bloggers are not allowed to join
the Tribal Fusion publisher program.
2. There is no Paypal option for the Tribal Fusion
publishers to withdraw funds.
3. Tribal Fusion doesn’t offer affiliate program to the
publishers.
