VibrantMedia is a well-known digital advertising network. It works on Cost per click
model. Vibrant Media is mainly focused on in-text advertising but publishers
could also take advantage of their display ad inventory.Vibrant Media is one of the better known advertising networks
that you may have seen appear on popular sites with high volumes of traffic.
Vibrant Media will display ads from premium brand advertisers and have some of
the highest CPC rates in the business. They also look for premium publishers
meaning Vibrant Media review websites very carefully and their criteria for
approval includes a minimum of 500k page impressions.
Vibrant Media vs. Adsense: Revenue
“For displaying ads with AdSense for
content, publishers receive 68% of the revenue recognized by Google in
connection with the service,” Google Adsense’s website states, “For AdSense for
search, publishers receive 51% of the revenue recognized by Google.” The
AdSense payment cycle is monthly with clients being paid during the 21st and
26th of the month. Publishers for content generally utilize either CPM or CPC
(cost per click), which is commonly referred to as PPC (pay per click). Most
sites generally claim there is little difference of revenue between these two
methods, but generally the CPC ones are more widely seen.
The variation in advertising formats
is very attractive for publishers who are looking for a bit of variety. They
offer around eleven different styles for in-text and have in-image ads
available. All ads are based contextually using the “core words of interest”
making them highly relevant to the web content displayed on the site.
Furthermore, these ads display well across all internal tools as they have a
responsive web design meaning they will look visually pleasing on computers,
smart phones, tablets, etc.
Types of ad formats
Vibrant offers in-text advertising, in-image advertising and
display advertising solutions for publishers. The ad formats are In-Text ads
powered by IntelliTXT, In-Image ads, Display, Mosaic, Lightbox, Storyboard and
Brand Canvas. Each ad product has its own purpose. In-Text ads takes its own
form by selecting specific keywords. Ad would be displayed when a visitor hovers
on the double underlined keyword. In-Image works in the same way as In-Text
ads. It shows relevant images based on the keywords. The other formats work
when a user hovers over the underlined keyword or image. The ads could be
anything from branding page to video. The best part of Vibrant Media is the ads
could be visible on all gadgets.
Pros
1. High quality ads
2. Ads are very much relevant to publisher’s site content.
3. The ads look professional which might increase the CTR.
4. Users have complete control on ads. The ads would display or
play only if user hovers on it.
5. Publishers could use Vibrant Media ads along with other
networks like Google Adsense.
Cons
1. Small publishers couldn’t monetize their sites with Vibrant
Media program.
2. Overuse of ads might annoy readers.
Payment
Vibrant Media pays its publishers on Net 45 basis. The minimum
payout required to receive via check is $50 and it’s $75 for international
sites paid via Wire transfer.
Conclusion
Sites with 500k
impressions per month could boost up their earnings with Vibrant Media In-Text,
In-Image and Display advertising products.
